How Much Does Etsy Take From a $25 Digital Download?

Every fee Etsy stacks on a digital sale

When you sell a digital download on Etsy, three fees apply to every order:

Digital items typically have $0 shipping, so the transaction fee applies to the item price alone.

Worked example: $25 printable, $0 shipping

1. You list a printable planner for $25.00 with free digital delivery.
2. Etsy charges the $0.20 listing fee when you publish.
3. A buyer purchases. Transaction fee: 6.5% × $25.00 = $1.63.
4. Payment processing: 3% × $25.00 + $0.25 = $1.00.
5. Total Etsy fees: $0.20 + $1.63 + $1.00 = $2.83.
6. Your payout before income tax: $25.00 − $2.83 = $22.17.

Open the Etsy Fee Calculator to model your exact numbers including Offsite Ads.

When digital fees hurt (and when they don't)

The percentage hit shrinks as price rises. At $10, fees eat ~13%. At $50, they drop to ~10%. At $100, about 9.3%. Low-priced digital items (under $5) lose 15%+ to the fixed $0.20 + $0.25 components alone.

If your average digital product is under $10, consider bundling items into higher-priced packs to reduce the effective fee rate.

Next steps checklist

1. Run your real price through the Etsy Fee Calculator.
2. Check whether Offsite Ads apply to your shop (mandatory above $10k revenue).
3. Compare your net against selling the same item on eBay or Mercari with the Marketplace Fee Comparison.
4. Verify your margin clears your target with the Profit Margin & Markup Calculator.